Nowadays, under the tide of technological Innovation more and more companies, especially those technology giants, such as Apple, Intel, Samsung, more focus their advertising on promoting their products as newer compared to other products

For sake of finding out the reason why this phenomenon takes place, it’s necessary to clarify a fact that when these firms claim their products are newer than others, especially their rivals, the information they really want to convey to their consumers or potential consumers is that their products are better or more advanced than others. For example, if Nvidia claim that some “new” technologies or structures are applied on their latest generation of products, what it really mean to imply is its products possess better performance than others, especially their toughest rival, AMD.

So the reason is not complex. Advertising strategy of modern enterprises is just a part of the whole running model of modern enterprises. Due to the rapid development of data science and big data technology, modern enterprises possess a chance of collecting massive amounts of data of users. Therefore, making improvements on products, which is based on user needs is no longer a difficult task for modern enterprises. So it is natural for them to emphasise the new gadgets they add to their products.

It’s irresponsible for anyone to judge arbitrarily whether this development is purely positive or negative, since its effects on our sociaty are intricate. In the view of consumers, of course, it’s benefit for them, because they can get better goods. But beyond this, meanwhile, from a objective perspective, this situation also encourage competition among companies indeed, and thus stimulates technological progress. But just as someone ever said, where there is light, there is shadow. This phenomenon correspondingly result in a huge waste of resources. Take my friend as an example, everytime the new generation of iphone is released, for satisfying his vanity, he would throw his old one out of window and purchase a new one at once, yet the old one was only a few months old.

But on the whole, in my own opinion, after weighing the prons and cons, I still think this phenomenon is a relatively positive development.